A few months back I added Scobleizer to my RSS feeds. At the time I was beginning to think about buying a new notebook computer. At no stage had I considered a tablet notebook.
Robert Scoble is a geek blogger (perhaps THE geek blogger) who works inside Microsoft. He regularly comments on how much he loves his Toshiba tablet notebook. Indeed his site has become a discussion area for tablets – plenty of posts both ways. Somehow these conversations have tempted me in – I just bought a Tosh M200.
Without Robert’s constant championing, Microsoft would be one Tablet customer lighter. By giving him permission to engage in conversation with prospects like me, Microsoft have gained in a small way. In this ‘marketing’, there was no mass market messaging – just a passionate voice that got heard across the other side of the world. And I am just the maven customer that they will love – if I like it, everyone I know will get to hear about it too.
The lesson for us all is – engage in conversation with prospects, rather than broadcast to them. Work with them, let them have their say, both good and bad. Let them talk to each other warts and all, don’t try and control the conversation. As long as you are honest with your customers about who you are, have a decent product or service, you have nothing to worry about.
So, is the machine as good as the hype? At this stage too early to tell. I will let you now in due course.