Just been watching Arsenal complete their narrow victory over Portsmouth in one of the local pubs around here. And as you do, particularly when on your own, you people watch too.
Think about the people you know. Who are the popular ones? What sets them apart? Just looking around the pub, and thinking about people I like, these strike me:
Generous of spirit. In fact, just generous – remember, givers gain. Optimistic. Interested as well as interesting. Stylish. Sometimes sporty, sometimes sexy, sometimes loud. Fun and laugh (often). Challenging. But able to be serious when needed. There when you need help. Able to surprise. Use a great smile often (great eyes too). Able to listen and most importantly, willing to take the time to understand.
You can, I am sure, think of others.
These are habits. Behaviours or practices so ingrained that they are done without conscious thought. They are not principals or values per se, but the only real guide you and I have to what others principals and values are.
Lets now turn to brands. Your brand is like a person. I like (or love) your brand because I like what I see. And what I see are the habits that you have.
The point here is that whilst it is desperately important that you look inside to find your organisational or brand values, this ain’t enough. You need to develop the organisational or brand habits that reflect these values.
After a few glasses of wine, I hope that is clear enough! I will return with more at another time…