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Monday, February 14, 2005

Getting your priorities right

This just arrived in my inbox. I have no idea whether it is real or not, but it certainly made me laugh.

Subject: B&Q Yacht Record

Dear Sir/Madam,

My congratulations to you on getting a yacht to leave the UK on 28th November 2004, sail 27,354  miles around the world and arrive back 72 days later.

Could you please let me know when the kitchen I ordered 96 days ago will be arriving from your warehouse 13 miles away?

Yours Sincerely,

John Roberts

For those unaware of Ellen MacArthurs exploits, background for this is at Team Ellen.

Posted on Monday, February 14, 2005 at 11:09 |

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Listed below are links to weblogs that reference Getting your priorities right:

» Reality and practice from BrandShift
A propos the recent post on whether sponsorship is bunk, Freddie Daniells has a wry observation on B&Q's sponsorship of Ellen MacArthur's round-the-world yachting record.... [Read More]

Tracked on Monday, February 14, 2005 at 15:01

» Delivery -- Two perspectives from The Newest Industry
This comment on the British DIY giant B&Q's sponsorship of Ellen MacArthur's solo round-the-world sail cracked me up. Ouch. [Read More]

Tracked on Monday, February 14, 2005 at 15:27

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