Burnham's Beat: Early Warnings Signs A Software Stock Is In Trouble - The key metrics to watch when either investing in or starting a software company.
Seth's Blog: The new rules of naming - Seth Godin's always wonderful advice. This time on how to name a company in the time of Web 2.0.
WSJ.com - Home Sellers Turn to Blogs To Make Properties Stand Out - Interesting use of blogs. Been toying with the idea of what to do with my apartment - this would be a smart way to market it. Subscription required.
MarketingProfs - KPIs to measure marketing effectiveness - Interesting dialog showing how marketers struggle with metrics and accountability.
WSJ.com - The Hidden Dangers of Heartburn - If you thought Heartburn is something you could ignore, think again. It is one of the major causes of esophogeal-cancer, the fastest rising cancer in the US. Subscription required.