My recommended reads 19Feb06

Mark Lloyd recently told me he had been enjoying this feature so here it is again. Cheers Mark for the nudge.

Whatever: Writing Tips for Non-Writers Who Don't Want to Work at Writing - some great common sense advice on writing. These tips work well when writing a speech too.

Creating Passionate Users: Rethinking testimonials - these tips fit well with the advice I was once given by Richard White. If you need some advice on testimonials, make sure to give him a call.

Low-Fat Diets Flub a Test - New York Times - recent studies show that low fat diets don’t work. I am in the process of dieting at the moment so this is of particular interest to me. I’ll talk more about my experience in the near future.

Why The Economy Is A Lot Stronger Than You Think - a good look at how the US measures trade and deficits. The suggestion is that intangibles such as intellectual know-how isn’t collated properly and that in a knowledge driven world this is the most critical part of our value add.

Dealing_with_Darwin: Top Ten Myths about Business Innovation - Geoffrey Moore, who I think is one of the smartest business thinkers around, tackles innovation.

The Kiss of Life - New York Times - amusing look at the oddity that is kissing.