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Thursday, April 21, 2005



To support one of Maytag's most innovative products - the SkyBox - a blog was developed http://www.ka-thunk.com/ to
.."talk with people who find our products fun and interesting." .


"Compelling" is the operative word here. You can't discount the role of marketing. Developing innovative products people want is only part of the equation. Helping them to understand and appreciate the positive implications--the compelling role of marketing--is the other part.

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