Freddie Daniells

A heart warming tale

Just followed a link from Howard Mann to this story. When so many news stories seem to be doom and gloom, it is really great to hear a good news story like this. Please make sure to watch the video - you won't know whether to laugh or cry! Big thanks Howard!

My recommended reads 19Feb06

Mark Lloyd recently told me he had been enjoying this feature so here it is again. Cheers Mark for the nudge.

Whatever: Writing Tips for Non-Writers Who Don't Want to Work at Writing - some great common sense advice on writing. These tips work well when writing a speech too.

Creating Passionate Users: Rethinking testimonials - these tips fit well with the advice I was once given by Richard White. If you need some advice on testimonials, make sure to give him a call.

Low-Fat Diets Flub a Test - New York Times - recent studies show that low fat diets don’t work. I am in the process of dieting at the moment so this is of particular interest to me. I’ll talk more about my experience in the near future.

Why The Economy Is A Lot Stronger Than You Think - a good look at how the US measures trade and deficits. The suggestion is that intangibles such as intellectual know-how isn’t collated properly and that in a knowledge driven world this is the most critical part of our value add.

Dealing_with_Darwin: Top Ten Myths about Business Innovation - Geoffrey Moore, who I think is one of the smartest business thinkers around, tackles innovation.

The Kiss of Life - New York Times - amusing look at the oddity that is kissing.

My recommended reads 17Oct05

Burnham's Beat: Early Warnings Signs A Software Stock Is In Trouble - The key metrics to watch when either investing in or starting a software company.    

Seth's Blog: The new rules of naming - Seth Godin's always wonderful advice. This time on how to name a company in the time of Web 2.0.

Getting Flat, Part 2 | Linux Journal - Just re-discovered this article - Doc Searls explains that how IQ can go up as well as down. Hope mine is on the rise! Part 1 here. 

WSJ.com - Home Sellers Turn to Blogs To Make Properties Stand Out - Interesting use of blogs. Been toying with the idea of what to do with my apartment - this would be a smart way to market it. Subscription required.    

MarketingProfs - KPIs to measure marketing effectiveness - Interesting dialog showing how marketers struggle with metrics and accountability.        

WSJ.com - The Hidden Dangers of Heartburn - If you thought Heartburn is something you could ignore, think again. It is one of the major causes of esophogeal-cancer, the fastest rising cancer in the US. Subscription required.    

My recommended reads 10Oct05

WHO | Avian influenza - good explanation of the issues around Bird Flu from the World Health Organisation.        

Tom Peters is also raging here about what impact this might have and how unprepared we are.    

Creating Passionate Users: How to speak at a tech conference - This is just great advice from Kathy Sierra for whatever the conference you want to present at.        

Presentation Zen: The "Lessig Method" of presentation - A great demonstration of an alternative style of powerpoint presenting.    

Micro Persuasion: It's Time to Go the Distance - Steve Rubel tells the PR community to start to educate the corporate world about blogs.        

Obsessive Branding Disorder - great article from Fast Company reminding us that product is more important than brand.    

OnlyOnce: What a View, Part II - Matt Blumberg, CEO of Return Path tells of how his 360 review works with the board. See Part I also.

The Long Tail - a Must Read

Chris Anderson is the editor in chief of Wired magazine. He recently wrote an article entitled the Long Tail. It lays out the challenges and opportunities that the Entertainment, Media and gaming industries face as they come to terms with the internet and digitisation. I believe it may become a seminal piece for the industry.

He has now just released the same article on Change This. If you are interested in learning about the new economics of these industries, make sure to read The Long Tail.